No, I don’t mean that thing you sit on. What I am referring to is how you can become a millionaire by selling your product on an infomercial. Usually, selling a one-off product will not make you rich. Because of the costs involved, you really have to sell a lot to make a profit. The exceptions to this rule are gadgets (items you can get made in China for a buck and sell for $19.95) and really expensive exercise equipment. But for the most part, you won’t be making too much per item sold on TV. Where you make the money is by selling items on the back-end. There are many examples of this. The most successful is Pro Active Acne Treatment Solutions. This infomercial has been airing for almost a decade with incredible success. In fact, it might be the best infomercials of all time. The reason for the success is the back-end. When a customer orders, they don’t just get one acne treatment and then magically become zit free for life, they have to keep using the product. They end up joining a “club” of sorts and getting the product monthly. So let’s say that a customer uses the product for a year at the cost is $40 per month. That means that infomercial generated $480 from that single sale, rather than the initial $40 it was sold for. Here are some more example of great back-end: