Buy One Get One Free. It is common place to double the price of what you were going to sell it for in the first place so that you can give away one for free. If you were going to sell for $10, then sell for $19.95 instead and then throw one in for “free”. Works like a charm.

Payment Slash. Another popular method is to add another payment above and beyond what you plan to sell it for and then slash it off. BE CAREFUL. The FCC doesn’t like this too much. It is important that you sell it at the higher price for a reasonable amount of time (6 months at least) before you slash the price, especially if you say “for a limited time” or “for this special television offer”. If it is a “limited time”, then it better be for a limited time, not for years. If it is a “special television offer”, then you better be selling it somewhere else for the higher price.

Time Clock. You know this one. “You only have 10 minutes remaining to get this special offer!” Well... of course you have longer. Direct response runs 24/7 and is at the mercy of the TV station on when or if the spots even air. There is no way to instantly track when someone calls and what show it was tied too... much less if they called in time.

Not Available in Stores. This is a popular one as well. However, with the Internet now-a-days, this is less effective. With all the “As Seen On TV” online stores, products can be purchased easily anywhere... anytime. While it is not in a physical store, it might as well be, as shopping online is commonplace now. You could restrict your product from these online stores, but that would be less sales and not wise. The line still works, but it is really loosing its effectiveness. I wouldn’t rely on it to boost sales.

$19.95 Rule. It has been proven that $19.95 is the magic price for consumers. Under $20 is seen as a “deal”. If you can sell a product for $19.95 or less and stay within a good profit margin, then I say do it. If you are doing a payment plan, try to stick with payments of $19.95. When you go over this, it tends to come across as too expensive. Some exceptions are exercise equipment and beauty products because people expect to pay more for “quality” products. Pricing those too low can actually hurt you rather than help.

Satisfaction Guarantee. Satisfaction Guarantee. Usually people will be more apt to try your product out if they can return it. This creates a “deal” by allowing a trial period. Most people, even if they don’t like the product, won’t return it because of the hassle and the cost involved. It is always a great idea to offer this. It earns trust and gets the products in people’s hands.