Big Head Blog

I always love to see a completely successful viral campaign.  The latest one that has caused a sensation is Queensland Tourism with their “Best Job In the World” campaign.  They have had over 20k people apply to date.  If you have not had a chance to check out their site yet, please visit islandreefjob.com.  They have followed it up with very successful Facebook page, as well as Twitter and of course Youtube.  I must admit, I even got caught up in the idea of having “the best job in the world” and made my own submission video.  Feel free to view it here:

http://www.islandreefjob.com/#/applicants/watch/TF-x94pWptA

I have found that most applicants just get on and beg, but there are a few very creative ones.  Including on homage to “Clover Field” and even a transgendered “lady”, shot in black and white, smoking a long cigarette.

This campaign is one that any viral marketer should study.  Their ultimate goal is to have the “winner” travel the islands and keep up a video blog.  What better way to get an audience than with this campaign.  The true brilliance of this campaign is the longevity of it.  Not only the long submission process, but the voting process that follows once the short list selection has been made and then, of course, the winner showing us the islands for 6 months.

If you are interested in starting a viral ad campaign of some kind, I advise you to study this one and read the press that has followed it.  Another one you should look at is the “Will it Blend” campaign, which you can find here.  www.willitblend.com.  This one is so successful that they even put out DVDs.

All in all, my advice would be to think long term success.  Come up with a plan that engages the audience.  One that will keep them coming back for more.  You have to give them a reason not to just watch it on Youtube and be done, but get them to want to come to YOUR site.  Most importantly…

Entertain!  Entertain!  Entertain!

For more information of viral campaigns, please feel free to contact me or leave a comment below and I will respond back to you.